EdenPro Announces Exclusive US Distribution of Zoe-T: A New Era of Professional Hair Care from Valencia, Spain

BIRMINGHAM, AL – August 18, 2025 – EdenPro, a dedicated importer and distributor of luxury professional beauty products, is proud to announce its exclusive partnership to bring Zoe-T, a premium line of professional hair care and color, to the United States market. Crafted in the beautiful, sun-drenched city of Valencia, Spain, Zoe-T represents a fusion of artistic European tradition and cutting-edge, conscious formulation, promising to redefine excellence in the American salon industry.

Zoe-T is a brand meticulously crafted by stylists, for stylists, with a deep understanding of the needs and challenges faced in a professional salon environment. This philosophy is woven into every product, ensuring not only superior performance but also a commitment to the stylist’s craft and the client’s well-being. The brand’s ethos is built on a foundation of ethical production and ingredient integrity, setting a new standard for conscious beauty.

The Zoe-T product portfolio is a testament to this commitment. All products are all-natural and vegan, formulated with high-quality, naturally derived ingredients that deliver powerful results without compromise. In a pledge to both animal welfare and ethical standards, the entire line is cruelty-free. Furthermore, to protect the integrity of the professional beauty industry and support our valued salon partners, Zoe-T products are made for professionals and sold exclusively in salons, never in mass retail.

A cornerstone of the Zoe-T launch is its revolutionary Ammonia-Free Way Color Line. This innovative system offers unmatched performance and longevity, delivering vibrant, true-to-tone results with an exceptionally gentle formula. Complementing the Way Color line is WonderUp, a highly versatile supplemental color line, offering a creative palette that empowers stylists to achieve limitless artistic expressions. Beyond color, the collection features a full range of amazing retail and styling products, meticulously developed to meet every professional need.

“Ryan Wilson, President of EdenPro,” stated, “We are incredibly excited and honored to introduce Zoe-T to the American salon professional. This brand perfectly embodies EdenPro’s mission to seek out the highest quality, most innovative products globally. The combination of Zoe-T’s performance, its ethical values, and its unwavering commitment to salon exclusivity makes it a truly special addition to our portfolio. This partnership is not just about distributing products; it’s about empowering salons with products they can trust, and we are confident that the Zoe-T brand will be embraced by stylists across the country.”

For more information about the Zoe-T product line and its innovative formulations, please visit https://zoe-t.es.

Zoe-T products are exclusively distributed in the US by EdenPro.