KEEPING COLOR SHAMPOO

Color Protection Shampoo – The cleaning base is formulated with plant-derived surfactants (lipoamino acids). The cleaning action is delicate and does not cause irritation. After shampooing, the hair is clean, soft, silky, shiny and easy to comb.

BENEFITS:

Cleans and gently regenerates colored hair. After shampooing, the hair is clean, giving it softness, silkiness, shine and easy to comb. Rooibos – Red Tea: toning, dermopurifying, Aloe Vera: particularly indicated for damaged and unstructured hair. Guarantees constant and deep regeneration by renewing the hair fi ber PH: 4.0

INSTRUCTIONS FOR USE:

After carefully removing the color cream applying the “Color Eliminates Color” technique, wet the hair thoroughly. Apply the product and rub until obtaining abundant foam, accompanied by a gentle massage on the scalp. A second application is recommended. Rinse well. For professional use.

PHILOSOPHY

To protect the color and to keep it intense and shiny, the hair needs specific treatment. KEEPING Color provides the correct softness and vitality, thanks to its active ingredients (Rooibos red tea & Aloe Vera) it fixes the micropigments of the color inside the hair. The colored hair receives the majority of the aggressions from atmospheric agents, from the water containing Chlorine and/or Limestone and from inadequate detergents. If no specific maintenance products are used, the hair will lose color, dry out and become opaque. The KEEPING color line guarantees its effectiveness based on the fundamental active ingredients.
It has an extraordinary capacity for deep penetration and hydration in the skin. Aloe Vera gel is suitable for sensitive skin, on which it has a soothing, refreshing, anti-redness and calming effect. The content of amino acids, vitamins and minerals makes aloe vera an excellent nutrient. The collagen and elastin fibers that constitute fundamental structures of the skin tend to shrink and thin over time, the process accelerates with exposure to the sun, Aloe vera restores the balance, stimulating the synthesis of collagen and elastin and increasing the soluble collagen content.