THE BLONDE POWER
Superplex Bleaching Powder blonde hair is much more than a hair color. It’s an attitude, a lifestyle, a way of being. It is exploding on social media and is flaunted by celebrities in all its tones. A real “blonde syndrome” which affects more and more consumers.
READY TO GO BLONDE?
Be careful with your hair! Brunette and dark-haired women too are free to make a rash decision, because they feel blonde inside and want to be blonde on the outside as well. However, blonde hair color, especially after bleaching, is the tone which needs more care than any others.
The Risk: Sensitizing hair fiber, making it opaque, wiry and toneless. Also, due to oxidation, even the most perfect blonde shade can turn yellow.
SUPERPLEX HAIR SAVING SYSTEM
SUPERPLEX HAIR SAVING SYSTEM
FOR A DREAMLIKE BLONDE!
Barex Italiana has used all its technical knowledge for an advanced system, created to meet the needs of bleached and highlighted hair.
WHY CHOOSE IT
It’s high-performance! All bleaching and color care products contain Polyamino Sugar Condensate, created to give strength and stability to hair fibers. Furthermore, treatments are enriched with Keratin Amino Acids which reinforce hair, for a perfect blonde.
It’s easy: It simplifies the hairdresser’s work, without having to add external additives.
SUPERPLEX’S SUCCESS IS ITS TECHNOLOGY…
It ensures the natural protection of hair thanks to:
Two key ingredients:
SUPERPLEX HAIR SAVING SYSTEM:
CARE
Post-bleaching shampoo and conditioner contain Keratin Amino Acids and the innovative anti-breakage complex Polyamino Sugar Condensate. Treatment products extend the result of technical services by reinforcing disulphide bonds and giving strength and stability to hair fiber. Hair will be more full-bodied, and gain energy, softness and hydration.
All Care formulas are:
PARABEN FREE – DERMATOLOGICALLY TESTED
Results:
- · Full-bodied and healthy hair
- · Longer-lasting color
- · Lightened hair
- · New life to damaged, dry or weak hair
Keratin Bonder Shampoo
[ WHAT IS IT? ]
Shampoo with a repairing action which gently cleanses colored and treated hair while extending the results of coloring and bleaching services.
[ KEY BENEFITS ]
- It extends the results of technical services
- Reinforced hair fibers
- It makes hair soft
- Repairing action
- Smoothing effect
- 0% SLES
- 0% PARABENS
- DERMATOLOGICALLY TESTED
[HOW TO USE?]
Apply on damp hair, massage then rinse. For a deeper action, let set for 1 – 2 minutes before rinsing. For frequent use.
Keratin Bonder Conditioner
[ WHAT IS IT? ]
Ultra nourishing conditioner with a deeply repairing action which lasts for a long time. It disciplines even the unruliest hair and improves brushing, for soft and shiny hair.
[ KEY BENEFITS ]
- ·SUPERPLEX Keratin Bonder Conditioner disciplines the hair
- It extends the results of technical services
- It reinforces and repairs hair fibers
- 0% PARABENS
- DERMATOLOGICALLY TESTED
[HOW TO USE?]
Apply to washed hair then gently massage and let set for 3 – 5 minutes. Rinse thoroughly. Ideal for frequent use.
[SUPERPLEX] HAIR SAVING SYSTEM: A UNIQUE AND COMPLETE SYSTEM
Superplex is an integrated and thorough system. Bleaching products, highly innovative, are completed with Care Toning Treatments, shampoo and conditioner created with a special anti-breakage complex, and finally specific styling products for blonde hair.