KEEPING COLOR ESSENTIAL POTION

Immediate effect treatment, formulated to protect, hydrate and regenerate the outside of the hair (cuticle). It provides maximum shine and protects the hair from environmental agents and technical process, from the fi rst application. Our treatment has become a n essential tool for professionals, for several reason s: simple and quick application , it is applied directly to washed hair, without adding any conditioner or another similar product. Suitable for use in applications like : coloring and bleaching. With KEEPING ESSENTIAL POTION, you will get better results, long lasting colors and maximize the natural shine . KEEPING ESSENTIAL POTION is suitable for everyday use.

BENEFITS:

Maximum cuticle hydration, frizz control, detangling, natural shine, softness and silkiness, it facilitates wet and dry, combing, adds body without weight, protect from, heat, long lasting colors, long lasting hair styles.

PHILOSOPHY

To protect the color and to keep it intense and shiny, the hair needs specific treatment. KEEPING Color provides the correct softness and vitality, thanks to its active ingredients (Rooibos red tea & Aloe Vera) it fixes the micropigments of the color inside the hair. The colored hair receives the majority of the aggressions from atmospheric agents, from the water containing Chlorine and/or Limestone and from inadequate detergents. If no specific maintenance products are used, the hair will lose color, dry out and become opaque.

The KEEPING color line guarantees its effectiveness based on the fundamental active ingredients.

It has an extraordinary capacity for deep penetration and hydration in the skin. Aloe Vera gel is suitable for sensitive skin, on which it has a soothing, refreshing, anti-redness and calming effect. The content of amino acids, vitamins and minerals makes aloe vera an excellent nutrient. The collagen and elastin fibers that constitute fundamental structures of the skin tend to shrink and thin over time, the process accelerates with exposure to the sun, Aloe vera restores the balance, stimulating the synthesis of collagen and elastin and increasing the soluble collagen content.